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inside voice
Positioning

Compliance-first content for licensed Australian firms.

Inside Voice is a marketing and educational content service built for AFSL holders, insurance brokers, and financial advice practices. Human approval on every post. Disclosure footers held verbatim, never written by AI. Every draft, approval and publish is logged with who did it and when.

The audit log is the asset.

What this replaces
  • Hours negotiating wording with agencies who treat compliance as a problem at the end.
  • Generic AI tools that are not built around your licence.
  • Disclosure footers left for an AI model to write or reword.
  • The “who approved this?” question when a regulator asks.
s912A
Licensee Obligations
RG 234
Advertising guidance

audit_log · example_tenant · 2026-05-21 09:14:32 · draft.approve

If you hold an AFSL.

Your s912A obligations include providing your financial services efficiently, honestly and fairly, and complying with the financial services laws, including the rules against misleading or deceptive conduct. These apply to the content you publish about those services. A person your team authorises approves every post before it is published. Every draft, approval and publish is logged with who did it and when.

If you run an insurance broking firm.

NIBA-member brokers operate under the NIBA Code of Practice and the licensee's RG 146 obligations. Drafts are written against your voice DNA and your regulatory reference. Disclosure footers held verbatim, never written by AI.

If you are the principal of a financial advice practice.

Your practice must not publish advertising that is false or misleading. ASIC's RG 234, reissued in June 2026, explains how the law applies, including to AI-generated content. Inside Voice drafts educational content for your practice. Human approval on every post.

How the pipeline runs

A cadence your audience can rely on.
An audit trail that proves it.

Drafts are written against your voice DNA and your regulatory reference. The system holds the cadence. Your team approves what ships.

01 ·Cadence held

Drafts queued ahead of publication windows.

Drafts are queued ahead of publication windows. Your reviewers see ready work, not blank pages.

02 ·Human approval

Machines draft. Humans approve.

A person your team authorises approves every post before it is published.

Not another generic tool. Your disclosure footers are stored verbatim in your tenant pack, and the AI is never allowed to write or paraphrase them. When your team asks for changes or rejects a draft with a reason, that reason becomes a proposed voice rule you can confirm, so drafts get closer to your voice over time.

Why Inside Voice exists

Compliant marketing exists because of regulation. It also drives business benefit.

01

Regulation creates the requirement

AFSL holders, insurance brokers, and financial advisers operate under specific disclosure and conduct obligations. Your marketing must respect the limits of your licence.

→ Section 912A
02

Compliant content drives business

Prospects engage with firms that demonstrate competence and trustworthiness. Content that is accurate, attributed, and properly disclosed builds credibility that generic marketing cannot.

→ RG 234
03

The audit trail is the proof

When a regulator asks who approved a piece of content, you need an answer. A documented approval chain protects the firm and the individuals who signed off.

→ ASIC Report 798
What you get

Tenant pack per client

Documented voice, persona library, regulatory reference, disclosure footers.

Human approval on every post

A person your team authorises approves every post before it is published.

Audit-ready from day one

Every draft, approval and publish is logged with who did it and when.

The audit trail

Every action logged. Every approval attributed.

The asset is not the draft. The asset is the record.

Representative schema.

audit_log · example_tenant · 2026-05-213 entries · example
TimestampTenantReviewerActionReference
2026-05-21 09:14:32example_tenantJMdraft.approvedraft_v3_a7b2c
2026-05-20 16:22:31example_tenantSYSdraft.checks_passeddraft_v3_a7b2c
2026-05-20 16:22:08example_tenantSYSdraft.openeddraft_v3_a7b2c

Illustrative example. Not client data.

Where we sit

Not an agency.
Not an AI tool.
Compliance built into the brief.

We build your tenant pack once: voice DNA, regulatory reference, and disclosure footers. Then we run your publishing pipeline on a monthly retainer. Drafts are written against your voice DNA and your regulatory reference. Human approval on every post. Every approval is logged. Disclosure footers held verbatim, never written by AI.

Option AAgencies

typically bring compliance in at the end

Option BAI tools

are not built around your licence

Option CInside Voice

builds compliance into the brief

Same audit trail

Same audit trail.
Every cycle.

Inside Voice is built for AFSL holders, insurance brokers, and financial advice practices across Australia.